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History of the Nissan Rogue

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2021 Nissan Rogue

Nissan Rogue at Premier Nissan

The Nissan Rogue is a little over a decade old, making its debut back in 2007 with the 2008 model year. Since then, it has become the best-selling model for Nissan in the US and is now on the third generation.



First Generation

An entry-level SUV, the Nissan Rogue is an affordable choice for buyers with young families or those who want to upgrade from a car to a sport utility vehicle. With the first-generation model, three trim levels were available with S as the base model. This SUV offered features you would expect in an entry-level model, such as air conditioning, power windows, doors and locks, cruise control, stereo system, and remote keyless entry.

Safety was a primary focus for Nissan from the start with the Rogue, which includes ABS brakes and electronic brake-force distribution, traction control and other features. Even with the first generation, this model received some impressive recognition as the winner of Consumer’s Digest Automotive Best Buy Award in 2010.

Mid-generation changes for this SUV included a redesigned exterior and dash with navigation, sport-tuned exhaust and leather seats. More features were added to increase the appeal of the model to a broad audience.


Another big addition was a hybrid model in 2017 for that model year. This model improves efficiency with regenerative braking while offering more space with under-floor storage. Powering this trim was a 2.0L four-cylinder engine and an electric motor with Lithium-ion battery.

Nissan has utilized the appeal of the Rogue to capture attention on the screen and big screen. Early on, the Nissan Rogue was included and featured on the TV series Heroes, which aired in 2007. A special edition was made for Star Wars film Rogue One, which was the 2017 model year. This Limited Edition includes a panoramic moonroof, black accents, BOSE audio, death trooper helmet replica and special badging.

Safety improved with the addition of lane departure warning, object detection warning, frontal collision warning and a 360-degree camera. Safety ratings improved with the Rogue being designated as a Top Safety Pick by IIHS.


Second Generation

With the introduction of the second generation, the Nissan Rogue added an optional model with third-row seats for up to seven passengers. The four-wheel independent suspension was standard along with electric power-assisted steering. The third-row option didn’t last long as Nissan dropped it for the 2018 model year to provide more room for passengers as well as storage space.

With the introduction of the second generation, the Nissan Rogue added an optional model with third-row seats for up to seven passengers. The four-wheel independent suspension was standard along with electric power-assisted steering. The third-row option didn’t last long as Nissan dropped it for the 2018 model year to provide more room for passengers as well as storage space.

The Rogue got a new look with updated headlights and taillights. New safety features came along in 2018 with blind spot warning, rear cross traffic alert and automatic emergency braking. With the SV trim, buyers got a larger touchscreen. ProPILOT Assist became an option on the SL trim.



Third Generation

The third generation of the Nissan Rogue was unveiled in 2020 with a new platform. A boxier design with a squared front end complements the LED lighting and two-tone body combinations. Another major update is the change to a new 2.5L engine, which is still paired with a CVT. With the Platinum trim, you get heated rear seats, semi-aniline leather upholstery and the ability to connect your smartphone with Android Auto or Apple CarPlay.


You can find out more about the Nissan Rogue and how to make this model your own when you visit Premier Nissan.

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MSRP:$27,465
Nissan Offer: [1]-$500
Net Sale Price:$26,965
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Ext. Color: Gun Metallic
Int. Color: Charcoal
Transmission: Variable
Mileage: 9
Engine: 4 Cylinders
Located At: Premier Nissan San Jose - 1120 West Capitol Expressway, San Jose, CA 95136 - Phone: (408) 705-4487
MSRP:$27,465
Dealer Discount:-$688
Nissan Offer: [1]-$500
Net Sale Price:$26,277
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Ext. Color: Glacier White
Int. Color: Charcoal
Transmission: Variable
Mileage: 8
Engine: 4 Cylinders
Located At: Premier Nissan San Jose - 1120 West Capitol Expressway, San Jose, CA 95136 - Phone: (408) 705-4487
MSRP:$27,465
Nissan Offer: [1]-$500
Net Sale Price:$26,965
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Ext. Color: Caspian Blue Metallic
Int. Color: Charcoal
Transmission: Variable
Mileage: 9
Engine: 4 Cylinders
Located At: Premier Nissan San Jose - 1120 West Capitol Expressway, San Jose, CA 95136 - Phone: (408) 705-4487
MSRP:$27,480
Nissan Offer: [1]-$500
Net Sale Price:$26,980
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Ext. Color: Gun Metallic
Int. Color: Charcoal
Transmission: Variable
Mileage: 10
Engine: 4 Cylinders
Located At: Premier Nissan San Jose - 1120 West Capitol Expressway, San Jose, CA 95136 - Phone: (408) 705-4487
MSRP:$29,170
Dealer Discount:-$583
Nissan Offer: [1]-$500
*Net Sale Price:$28,087
Savings:-$1,083
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Ext. Color: Caspian Blue Metallic
Int. Color: Charcoal
Transmission: CVT with Xtronic
Mileage: 2
Engine: 4 Cylinders
Located At: Premier Nissan Fremont - 5701 Cushing Parkway, Fremont, CA 94538 - Phone: (510) 493-7451
MSRP:$29,170
Nissan Offer: [1]-$500
Net Sale Price:$28,670
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Ext. Color: Caspian Blue Metallic
Int. Color: Charcoal
Transmission: Variable
Mileage: 6
Engine: 4 Cylinders
Located At: Premier Nissan San Jose - 1120 West Capitol Expressway, San Jose, CA 95136 - Phone: (408) 705-4487
MSRP:$29,170
Nissan Offer: [1]-$500
Net Sale Price:$28,670
Best Price Image
View Configurations
Ext. Color: Caspian Blue Metallic
Int. Color: Charcoal
Transmission: Variable
Mileage: 6
Engine: 4 Cylinders
Located At: Premier Nissan San Jose - 1120 West Capitol Expressway, San Jose, CA 95136 - Phone: (408) 705-4487
MSRP:$29,170
Nissan Offer: [1]-$500
Net Sale Price:$28,670
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Ext. Color: Super Black
Int. Color: Charcoal
Transmission: Variable
Mileage: 8
Engine: 4 Cylinders
Located At: Premier Nissan San Jose - 1120 West Capitol Expressway, San Jose, CA 95136 - Phone: (408) 705-4487
MSRP:$29,325
Dealer Discount:-$586
Nissan Offer: [1]-$500
*Net Sale Price:$28,239
Savings:-$1,086
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Ext. Color: Super Black
Int. Color: Charcoal
Transmission: CVT with Xtronic
Mileage: 2
Engine: 4 Cylinders
Located At: Premier Nissan Fremont - 5701 Cushing Parkway, Fremont, CA 94538 - Phone: (510) 493-7451
MSRP:$29,325
Dealer Discount:-$586
Nissan Offer: [1]-$500
*Net Sale Price:$28,239
Savings:-$1,086
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View Configurations
Ext. Color: Super Black
Int. Color: Charcoal
Transmission: CVT with Xtronic
Mileage: 15
Engine: 4 Cylinders
Located At: Premier Nissan Fremont - 5701 Cushing Parkway, Fremont, CA 94538 - Phone: (510) 493-7451
MSRP:$29,325
Dealer Discount:-$586
Nissan Offer: [1]-$500
*Net Sale Price:$28,239
Savings:-$1,086
Best Price Image
View Configurations
Ext. Color: Caspian Blue Metallic
Int. Color: Charcoal
Transmission: CVT with Xtronic
Mileage: 2
Engine: 4 Cylinders
Located At: Premier Nissan Fremont - 5701 Cushing Parkway, Fremont, CA 94538 - Phone: (510) 493-7451
MSRP:$29,325
Nissan Offer: [1]-$500
Net Sale Price:$28,825
Best Price Image
View Configurations
Ext. Color: Caspian Blue Metallic
Int. Color: Charcoal
Transmission: Variable
Mileage: 6
Engine: 4 Cylinders
Located At: Premier Nissan San Jose - 1120 West Capitol Expressway, San Jose, CA 95136 - Phone: (408) 705-4487
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Prices do not include government fees and taxes, any finance charge, any dealer document processing charge, any electronic filing charge and any emissions testing charge. Please contact the Dealership for latest pricing and monthly payment. Published price subject to change without notice to correct errors or omissions or in the event of inventory fluctuations. Please contact store by email or phone for details.

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Prices do not include government fees and taxes, any finance charge, any electronic filing charge and any emissions testing charge, plus dealer installed accessories.

Premier Nissan - New Nissan For Sale

When you are shopping for a new vehicle, it can be challenging to compare all of the pros and cons of your many options. And that is why the dedicated sales staff at Premier Nissan is here to assist you. Our team can provide you with all the information about our great models, from the stylish Sentra to the economical Versa. And with the most substantial inventory in the Newark, Hayward, and surrounding area, you are sure to find your ideal new Nissan. But what you might not be expecting is all of the fantastic ownership benefits that will come with your new vehicle purchase.

NissanConnect Free From Nissan

As a thank you for your loyalty, Nissan offers NissanConnect to you for 3 years at no cost. You will also be given a 6-month complimentary trial of NissanConnect Services Premium Plus with the purchase of any new 2020 or 2021 Nissan. Not only will you enjoy the entertainment and connectivity features of NissanConnect daily, but you will also appreciate the added peace of mind of the added safety features.

NissanConnect Features

NissanConnect uses a Bluetooth connection to integrate seamlessly with both Apple and Android devices to provide you with hands-free access at all times. You will enjoy access to email, text messages, and calls without the hazards of actually having to handle your phone or even look away from the road to reach for a touchscreen. And your passengers will love that they have complete access to the Internet with the Wi-Fi Hotspot included in the NissanConnect technology suite.

One of the most exciting features of NissanConnect is offered in partnership with SiriusXM. You are sure to be familiar with the 150 channels of music, sports, news, and entertainment from SiriusXM. But what you might not know is that your Sirius XM is the platform that allows you to have access to emergency response services with just a single touch. This is a feature that we hope you never need but that we are happy to provide to increase your level of safety when enjoying your new Nissan.

A Thank You For Your Loyalty

The Nissan Customer Loyalty Program is a way to thank you for your choice to purchase a new Nissan. The program allows you to earn points when you make purchases at any Nissan dealership. And these rewards points can be applied to future purchases or service work. The rewards program is free to any new Nissan owner. It offers an even more economical service to protect the investment you have made in your new Nissan vehicle.

Earn Rewards Even Faster

Your savings do not need to be limited to purchases at a Nissan dealership. With the Nissan Visa Credit Card, you earn 5 points per dollar on fuel or Nissan purchases. And when dining out, you earn 3 points per dollar. All other purchases will get you 1 point per dollar.

Visit Premier Nissan to learn more about all the great benefits of purchasing a new Nissan.